Since launching this blog at the start of the year, my presence around here has been minimal. As I wrote last week, writer’s block has been partially to blame for this. However, I’m beginning to realise my struggle with writing also stems from the fact that if someone asked me today “Why do you blog?” I wouldn’t have a truly solid answer. The truth is, I’m still figuring it out.

When your blog is attached to a business (or anything that can drive potential income to your bank account), it’s incredibly easy to become hyper-aware and extra critical of the content you put out into the world. Understandably, you want to put your best foot forward. You want to establish yourself as credible within your industry. You want to show you have your shit together, that you’re reliable, knowledgeable and good at what you do. I understand the importance of all of this, I really do. But when you’re constantly confining yourself to this bubble of professionalism, it’s fucking exhausting. And for me, incredibly boring and restricting.

My Twitter feed is continuously flooded with articles telling me about the secrets to blogging if I want more comments; what I should blog about if I want to showcase my design expertise to gain exposure and reach more potential clients; what steps I should make if I want my blog to propel me into a 6 figure income. This list could go on forever and the content overload can be overwhelming and debilitating.

Of course, I understand why we all want the above but if we’re constantly chasing immediate results with every move we make, our definition of success can become extremely narrow and we can set the bar way too high. Likewise, if we’re constantly making calculated moves to promote our businesses in terms of the content we share, over time it can make you feel soulless and robotic.

Why do you blog?

Naturally, my blog is a place to show potential clients my expertise, but it’s also a place where I just want to simply connect with people. This connection doesn’t always need to have a business motive or a tangible result attached to it. When we become too focused on the latter, it’s incredibly easy to lose sense of our true selves and we can forget how to just be.

So, in the coming days (weeks) as I try to define why I blog and what I want to blog about, I need to remember that my goal is to simply connect with people on all different levels. Sometimes professionally, sometimes personally. If I can find a balance with blogging that feels natural to me and allows for growth in both directions, then I’m golden.

What about you? Do you feel stumped by the question “Why do you blog?”. Tell me I’m not the only one.

Illustration © Alma Charry

About Adele
I’m a brand strategist and designer helping entrepreneurs and small business owners bring their brand story to life through creative visual identities and strategically crafted digital experiences.
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9 Comments

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  • I wrote a list of why I blog here: https://medium.com/@bhertzog/why-i-blog-d4a0df00ba04
    To summarize..
    1 – Writing is hard, so it’s a great challenge.
    2- Great practice exercising creative muscles.
    3 – There’s actually a therapeutic aspect as well.
    4 – I can build my personal brand.
    5 – I’m committed to making good art.

    Brian Hertzog      Reply
  • I’ve had writers block. I find it easier to write with a goal in mind like launching a new service and filling it up. I also like playing around with my content – adding podcasts, doing funny videos, link posts (super great for traffic), doing picture/gif heavy posts – and it totally helps.

    Halley      Reply
    • Writer’s block sucks huh? But experimentation and exploring different topics definitely helps. That’s what I’m doing right now (albeit slowly). Just writing away privately to see where my natural flow is and what topics get me excited. Gotta start somewhere!

      dellie      Reply
  • I agree, those articles can feel overwhelming, though if you’re in the right place and need the information, they’re also incredibly helpful. I blog for my business to try to help others, and when I used to blog personally, it was to chronicle my own life and keep my family posted on my doings . :)

    Erica Midkiff      Reply
    • So true Erica. There are certainly times when those articles turn up just at the right moment. I think it’s a matter of controlling how much we’re reading at any given time. Too much of it can stop us in our tracks as the information overload is overwhelming and harder to digest. It’s all about moderation as they say. :)

      dellie      Reply
  • I have a few reasons why I blog: to show new work, to help others who are starting to freelance and be completely honest on the ups and downs, to vent (with in reason), etc.

    If anything, I really want to connect. I want to throw away all the rules of what you should do and just do because I want to. I don’t HAVE to have a DIY post, I don’t HAVE to follow a formula. Resources and books are great, but you can’t let it control your life, you know?

    Clarissa | FIVE12 STUDIO

    Clarissa Nicole      Reply
    • Hi Clarissa, I’ve always been a fan of bloggers that are open to sharing their ups and downs. Life (and business!) is full of twists and turns and it’s reassuring to see that others are facing the same struggles as yourself. For me, that’s one of the most meaningful ways to connect with someone and so much good can come from it.

      And yes, outside influences should only inform our lives to a certain degree. We need to leave some room for our guts to direct us too.

      dellie      Reply
  • Articles like the ones you mention above exhaust and overwhelm me. I have been stumped before with the question of why I blog, but once I started doing my thing, blogging felt more natural. My blog is a creative outlet for myself and place to connect with people. Now that I am starting to freelance, it’ll be a place to display work and meet potential clients. My goal with my blog will always be to stay true to myself no matter what direction it may take me in.

    Danielle      Reply
    • It’s really important to do your own thing Danielle. When you’re struggling with blogging (or anything I suppose!) it’s easy slip into emulating someone else and replicating what they are doing. That can only work for so long before you find yourself stumped again if you’re not being true to yourself.

      dellie      Reply

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