Since launching this blog at the start of the year, my presence around here has been minimal. As I wrote last week, writer’s block has been partially to blame for this. However, I’m beginning to realise my struggle with writing also stems from the fact that if someone asked me today “Why do you blog?” I wouldn’t have a truly solid answer. The truth is, I’m still figuring it out.
When your blog is attached to a business (or anything that can drive potential income to your bank account), it’s incredibly easy to become hyper-aware and extra critical of the content you put out into the world. Understandably, you want to put your best foot forward. You want to establish yourself as credible within your industry. You want to show you have your shit together, that you’re reliable, knowledgeable and good at what you do. I understand the importance of all of this, I really do. But when you’re constantly confining yourself to this bubble of professionalism, it’s fucking exhausting. And for me, incredibly boring and restricting.
My Twitter feed is continuously flooded with articles telling me about the secrets to blogging if I want more comments; what I should blog about if I want to showcase my design expertise to gain exposure and reach more potential clients; what steps I should make if I want my blog to propel me into a 6 figure income. This list could go on forever and the content overload can be overwhelming and debilitating.
Of course, I understand why we all want the above but if we’re constantly chasing immediate results with every move we make, our definition of success can become extremely narrow and we can set the bar way too high. Likewise, if we’re constantly making calculated moves to promote our businesses in terms of the content we share, over time it can make you feel soulless and robotic.
Naturally, my blog is a place to show potential clients my expertise, but it’s also a place where I just want to simply connect with people. This connection doesn’t always need to have a business motive or a tangible result attached to it. When we become too focused on the latter, it’s incredibly easy to lose sense of our true selves and we can forget how to just be.
So, in the coming days (weeks) as I try to define why I blog and what I want to blog about, I need to remember that my goal is to simply connect with people on all different levels. Sometimes professionally, sometimes personally. If I can find a balance with blogging that feels natural to me and allows for growth in both directions, then I’m golden.
What about you? Do you feel stumped by the question “Why do you blog?”. Tell me I’m not the only one.
Illustration © Alma Charry